×

Productive marketing aligns with your strategic objectives

B2B Marketing is complex. Understanding what your prospective buyers want and making that happen should be straightforward, right? The truth is most companies don't know their prospects very well at all. And with many different decision-makers, how can you remedy this, generate demand and shorten the buying timeline? 

The answer is knowledge-based, segmented relationship building - Cognitive Marketing. This enables you to increase market share without necessarily needing to increase your marketing budget. It's productive marketing and it pays to be cognitive.

Cognitive Marketing = Business Growth

Tell me more ...

"If you don't incorporate emotion, you're missing a very important piece of the puzzle. We can now get additional insights and if you don't, you're at a competitive disadvantage"

Manuel Garcia-Garcia - Global lead of Neuroscience at Ipsos

For us to send our whitepaper, please provide some information...

Submit

I consent to you contacting me by -

Product Launch
Autoglym

Autoglym, the leading car care brand, needed bcm to support the launch of their new Ultra High Definition Shampoo at all Halfords branches across the UK.

A product awareness and customer engagement strategy was devised, delivered through a tactical, multi-channel launch.

Our Work

Campaign Launch
Rockfon

Rockfon®, the leading supplier of stone wool acoustic ceiling tiles, approached BCM Agency to raise their profile and increase sales to distributors.

Rather than compete to be heard in a crowded market, BCM Agency targeted installers to create a pull demand through distributors for Rockfon products.

Our Work

Event Launch
Building Futures

Celebrating sustainabilty, the Building Futures Awards are run by Herfordshire County Council.

BCM Agency were asked to devise a strategy which would generate maximum publicity, attract nominations, secure sponsors and deliver a high quality awards event.

Our Work

bcm takes gold at B2B Marketing Martech Awards!

We’re delighted to announce that we have won Gold in the B2B Marketing Martech Awards 2021, for the ‘Martech transformation / acceleration project of the year’!
 

Awards article

We get to the heart of what your B2B customers want and need. By truly understanding their motivations and decision-making, you can position, target and segment effectively. 

How do we achieve this?

    • By aligning marketing and strategic objectives
    • Industry and buyer research - applied
    • A qualitative approach to data
    • Superior segmentation
    • Relevant, engaging, permission-based comms
    • Analysis - evidence for the boardroom

Approach

Cognitive marketing significantly boosts B2B marketing effectiveness

Every B2B marketer realises that knowing your customers at a deeper level than...

What Makes a Good B2B Marketing Agency?

Everyone is under pressure to do more with less, so investing in a marketing...

Marketing Productivity with Martech

In the world of Martech and its evolution – at a rate the average...

How do you plan your marketing in uncertain times?

The core principles of B2B marketing remain unchanged, but elsewhere we are...

Unleash the Power of Content

Want to unleash the power of content marketing? Then you need a content...

The mind matters: bcm supports young people’s mental health

bcm is proud to announce its 2021 charity partner, Young Minds - a national...