THE CHALLENGE | Develop a presence in an overcrowded market
Independent Chartered Building, Surveying and Project Management company, 2110 Consult, asked BCM Agency to devise a marketing strategy to increase their brand awareness within the industry and promote their knowledge and experience.
THE BCM APPROACH
BCM Agency has extensive experience in marketing within the building, construction and engineering sectors. This knowledge was enhanced by research into 2110 Consult's target marketplace, to develop a strategic marketing communication plan that integrated messages across digital channels to meet agreed objectives.
After segmenting the target audience and assessing relevant channels, BCM Agency coordinated a mix of digital communication activity, including:
Targeted pay-per-click advertising achieved a cost per enquiry of £60 for new London basement extension projects valued at approximately £10,000 each. Bi-monthly email newsletters resulted in open rates of between 30% and 40% and generated 6 new enquiries in the first year.