THE CHALLENGE | Grow business amidst increasing competition from overseas
ABL Circuits Ltd, a UK based printed circuit boards company, approached BCM Agency to devise a marketing strategy which would increase sales, raise brand awareness and maintain competitive advantage.
THE BCM APPROACH
To create a strong, strategic marketing plan, BCM reviewed ABL’s sales trends and data sources. Complemented by industry and customer research, detailed audience profiles were developed, ensuring increased organic sales from existing customers and acquisition of new clients.
The overall strategic aim to grow the business is supported by targets and KPIs, which are continually reviewed, allow BCM to measure business growth achieved from introducing new services to existing customers, re-engaging lapsed customers and acquiring new clients.
BCM Agency’s research revealed that existing clients and prospects have gaps in their awareness of what ABL Circuits offer. To achieve the strategic aim of increased business growth, ABL Circuits needed to increase brand awareness by educating and engaging with their full customer base.
The business growth campaign entailed a three-pronged approach:
Mark Leverett from ABL Circuits comments “BCM Agency have been a resourceful and proactive partner, working with us very effectively to achieve sales and marketing targets for the business. I would highly recommend them as a marketing agency.”