THE CHALLENGE | Exciting Creative Shortens the Relationship Timeline
Autoglym, the leading car care brand, approached BCM Agency to support the launch of their new Ultra High Definition Shampoo which was being rolled out through all Halfords branches across the UK.
THE BCM APPROACH
BCM Agency worked alongside the in-house marketing team to create a tactical, multi-channel launch, to deliver a product awareness and customer engagement campaign.
A strategic approach to developing the message, combined with a responsive turnaround, saw all campaign elements delivered quickly in order to meet the short deadline for the imminent product launch.
To launch Autoglym’s new Ultra High Definition shampoo, BCM Agency:
The product launch of Ultra High Definition Shampoo was a success, resulting in:
Danny Reni, Customer Marketing Manager from Autoglym says,’UHD Shampoo is a premium product and we needed to launch it with a big ‘bang’ across all channels. The ‘Hall of Foam’ competition to win an UHD TV was highly effective in supporting in-store sales as well as social media engagement. Thanks to BCM Agency for proactively developing the channel strategy, concepts and managing delivery of the prizes.’