THE CHALLENGE | Increase Awareness and Sales Conversions
Commonfield, a UK based wardrobe and storage solution manufacturer, asked BCM Agency to devise a marketing strategy to enhance brand awareness and increase sales, specifically in the B2B sector.
THE BCM APPROACH
BCM reviewed Commonfield’s brand proposition, product range, existing marketing material and audience profiles in order to develop a strategic marketing plan to communicate with all target audiences, utilising the most effective digital and traditional channels.
The strategic aim was to target tower blocks in and around London on the trade side of the business and to re-engage with existing dealers across the UK, as well as source new leads. A new turnover goal was set but focus was on profitability of the business.
In order for Commonfield to enhance their brand awareness, consistency and continuity were paramount.
BCM Agency initially refreshed their visual identity by developing a new image portfolio of all their product ranges, detailing all the key features and modern styles. This creative design and imagery was used throughout all marketing collateral.
Being strategic doers, BCM Agency then developed an annual strategic marketing plan, ensuring target audiences received the right message at the right time through the right channel, and then delivered the tactical components. The plan included:
All components of the plan clearly communicated the brand values of the company and communicated how Commonfield continue to lead the way in wardrobe and storage solutions.