THE CHALLENGE | To increase market share of ceiling tiles through UK distributors
Rockfon®, the leading supplier of stone wool acoustic ceiling tiles, approached BCM Agency to raise their profile and increase sales to distributors.
THE BCM APPROACH
Rather than create a traditional product awareness campaign and compete to be heard in an already crowded market place, BCM Agency took a more innovative approach. Instead of pushing the message just to distribution channels, the end customer was targeted to create demand for the distributors of Rockfon products.
To engage with the end user, create demand and increase sales, BCM Agency:
Jenny Brookes, Marketing Manager for Rockfon says “The competition really brought the product to life and was a talking point between our sales team, distributors and their customers. BCM Agency developed a fun and winning concept with the F1 competition and prize of a trip to Monte Carlo from which we realised some very valuable PR.”