CREATIVE SPARK

 

Communication isn’t just about using the right words and channels – it's about creating impactful messages which resonate with the audience, make them think differently and react in the way you have planned.

Decision makers respond to messages which are different, well-executed and which reinforce their perceptions of your brand. Messages can also appeal to the emotions of the decision maker, which are often a more powerful motivator than rational arguments.

To get this to work in practice requires careful planning, segmentation, positioning and message boarding, but above all this has to be combined with a creative spark. Positioning statements and a message board give the creative team boundaries within which to work their magic.

Good creative results in better brand awareness, brand likeability enquiry rates and conversion rates. It is normally the result of a well planned and executed process, which will often lead to a step change in the way your company is perceived internally, by colleagues and externally, by all stakeholders.

 

Read more about our approach to:

Brand positioning

Channel plan

Message board

Creative spark

Integrated communication plan

 

Clarity Communication Control