INTEGRATED COMMUNICATION PLAN

 

The success of communication is based on synergy - integrating communication channels to reinforce each other. We believe that the success of communication activity is a product of the interactions between communication channels, rather than a sum of their individual actions. 

Imagine you see an advert in your email, receive a request to download a white paper, then a mailer lands on your desk and you receive a phone call. The chances you will respond positively will be much higher when these messages reinforce each other in a short time period than if they were not coordinated.

Developing brand positioning statements, a message board and channel plan results in a coordinated approach where we integrate activity across channels where possible, to increase the success of your investment. When we combine this with customer journey mapping, messages are also adapted for different stages of the buying process to support conversion rates even further.  

 

Read more about our approach to:

Brand positioning

Channel plan

Message board

Creative spark

Integrated communication plan

 

Clarity Communication Control