MESSAGE BOARD

 

To accompany the channel plan, we often produce a message board which expands on brand positioning statements for products and services. A targeted message board shows what your customers want to hear, where they want to hear it and how they wish to receive the message. 

When dealing with multiple channels for a range of products or services, this is the starting point for the creative briefing process.

When producing a message board, we consider:

  • The wants and needs of each target audience.
  • Brand positioning of your product ranges.
  • Key selling points, benefit values and evidence of performance for each product or service.
  • Common requirements of segments.
  • Common themes across product ranges.
  • The customer journey and opportunities to produce 'light bulb' moments.

The message board is a mixture of creative, right-brained thinking and an analytical, left-brained approach. It engages the creative team to push the boundaries, whilst ensuring your requirements for all products and markets are fully understood and acted upon. 

 

Read more about our approach to:

Brand positioning

Channel plan

Message board

Creative spark

Integrated communication plan

 

Clarity Communication Control