When you start to work with us, we will agree Key Performance Indicators in the marketing strategy workshop. These are based on your targeted sales growth and profit targets, which we then break down by sector or segment. These are normally a mixture between overall company KPIs as well as campaign specific KPIs.
An average order value, or life time value per customer, allows targets to be set in terms of numbers of sales. Working backwards, we can then set targets for validated leads, information requests, website visits and conversion rates.
The monthly review meetings start with a review of performance against plan, for marketing and sales activity. By setting these targets and monitoring success, we can react quickly to make changes to activity and to plan next steps - building on success and adjusting activity which may not be performing.
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