THE CHALLENGE | Strategic Marketing Support for Leading German Consultancy
TWS Partners is the only company in the world which is successfully using Nobel Prize winning game theory to improve business performance. Having achieved a transformation for Jaguar Land Rover's global purchasing strategy, this expert team of consultants asked BCM Agency to support business development in the UK.
THE BCM APPROACH
BCM Agency developed a strategic marketing communication plan for the UK, to position TWS Partners as the only consultancy implementing game theory globally to improve business performance. TWS Partners took advantage of an opportunity to present at the Chartered Institute of Purchasing and Supply (CIPS) annual conference. As a call-to-action from the conference, we helped shape a white paper using content supplied by the client and translated German website content into native English. TWS white paper: Game theory is a "game changer" for Procurement.
Over 400 downloads of the white paper have led to a significant increase in workload and the TWS Partners team has grown from 50 to 60 consultants in less than one year.
Andreas Schneider, Managing Director of German marketing agency bfw tailormade and lead agency of TWS Partners says, "BCM Agency edited a highly readable and compelling white paper based on the German PowerPoint slides we supplied. BCM are now a valuable part of the team, working with btw tailormade and TWS Partners on general UK marketing strategy."