Brand experience accounts for more than 60% of a company’s competitive edge
Tuesday, February 26, 2019 3:20 PM

A great service, brand strength and a strong USP are all fundamental elements to success – but are they enough in today’s competitive marketplace? No! You must deliver a great brand experience in order to gain the competitive edge.

Merry Christmas and here’s to 2019 – the year of Marketing Productivity.
Wednesday, December 12, 2018 10:25 AM

The John Lewis ad is on the telly, people are up in arms about the plug kid from the Sainsbury’s advert, and you can’t get an online shopping slot before the end of the year for love nor money. Yep, Christmas is well and truly upon us!

Millennials are disrupting traditional B2B marketing and sales
Monday, December 10, 2018 12:20 PM

The B2B buyer is changing. 34% of today’s B2B decision makers are millennials and 73% of millennial workers are now involved in the B2B purchasing decision making process.

GUEST POST | Marketing Productivity by Tim Hazelhurst
Tuesday, November 6, 2018 10:20 AM

In the world of Martec and its evolution – at a rate the average marketer has difficulty keeping pace with – how do you achieve optimum marketing productivity; what does it mean and what are the implications for agency and client?

BCM Agency is a national finalist at the Best New Business Awards 2018!
Wednesday, April 18, 2018 10:24 AM

BCM Agency has been named as a finalist for Business of the Year at the National Best New Business Awards 2018.

GDPR Seminar at Knebworth House presented by BCM Agency
Monday, March 19, 2018 3:15 PM

Christine Neal and Joe Austin from BCM Agency were asked to present an introduction to the General Data Protection Regulation (GDPR)

BCM Agency launches new marketing downloads for B2B marketers.
Thursday, February 15, 2018 10:25 AM

We are delighted to launch our new marketing downloads

Want to unleash the power of content marketing? Then you need a content marketing strategy.
Tuesday, January 16, 2018 11:25 AM

Content has to be part of a planned, strategic approach and the only way to achieve this, is by devising a content marketing strategy.

Merry Christmas from the BCM Agency Team!
Friday, December 8, 2017 9:55 AM

With 2018 fast approaching, we know that you are probably knee deep in work and the festive season seems a long way off.

Executive Branding – is your personal brand apparent?
Tuesday, December 5, 2017 1:32 PM

People buy from people. We trust and engage with people more than we do with brands, so it stands to reason that we need to make our brands more personable.

GUEST POST | Keeping up with the Martecs
Tuesday, November 14, 2017 10:30 AM

Tim Hazelhurst explores the demands of B2B Agencies ‘change managing’ B2B Marketing techniques

Does your brand behave ethically and does it really matter?
Monday, October 16, 2017 12:20 PM

A recent CIM survey shows that 87% of marketers feel there’s more pressure on brands to behave more ethically. Do ethics really come into it or is it more a nice to have?

BCM Agency appoints Tim Hazelhurst as Non-Executive Director
Monday, September 18, 2017 2:49 PM

Marketing agency BCM Agency has appointed B2B Marketing guru Tim Hazelhurst to its Board as Non-Executive Director with immediate effect.

BCM Agency Sponsor Solar Panel At Local School
Thursday, August 17, 2017 12:00 PM

Weatherfield Academy in Dunstable offers a dedicated environment for students aged 7 to 29 years with a SEN Education Healthcare Plan (EHCP), who may struggle to maintain progress within mainstream education.

Account Based Marketing (ABM): just another buzzword or the key to B2B marketing success?
Wednesday, July 5, 2017 1:35 PM

The world of B2B marketing is littered with buzzwords and ABM, or Account Based Marketing, is one of the latest ones. A concept that involves marketing to one account with a focus on revenue instead of lead generation, is this just a fad or an essential method that is here to stay?